You searched for: "*"

The results has been filter on Authors containing Armin Hbger.
ANA has found 2 results for you, in 618 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Possibilities of test marketing (German)

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
×

Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing-german-


Research papers

Possibilities of test marketing

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
×

Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing